When looking for a packaging designer many people will simply contact a 'Graphic Designer' or a general 'Design Agency', but are they really the right people for the job?
These days you'll find that most 'Graphic Designers' train and earn their living designing either for the web or for general print (business cards, brochures etc.). This is fine if you want a brochure or a website, but if you're looking for product branding and packaging they may lack the specialist skills and experience for the job.
• Are they familiar with setting up artwork in the correct
format for various different packaging materials (plastic
film bags, cardboard sleeves, adhesive labels etc.)?
• Do they have the knowledge and software to create
reliable industry standard retail barcodes?
• Do they fully understand flexographic print and the
Pantone colour system, both predominantly used in the
• Are they aware of Trading Standards guidelines regarding
font sizes and specific information which must be clearly
visible on packaging by law?
• Do they use the packaging industry standard Adobe
Illustrator artwork format?
• Are they able to advise you
on suitable packaging printers
for your specific requirements?
Avoid costly mistakes by always asking yourself these key questions when selecting a packaging designer >>>